HeyJobs vs Adway for In-House Hiring Teams

When comparing HeyJobs vs Adway for in-house hiring teams, Adway demonstrates superior performance with documented 23X ROI and 59% faster time-to-hire through AI-driven social recruiting across major platforms. While HeyJobs offers solid job-matching technology starting at $700 per month, Adway's published customer outcomes and enterprise-scale capabilities make it the stronger choice for teams prioritizing measurable results.

At a Glance

• Pricing models: HeyJobs charges $700/month for basic plans while Adway uses consumption-based pricing with up to 23X ROI

• Social recruiting reach: Adway covers Meta, Instagram, TikTok, and LinkedIn with one-click applications; HeyJobs focuses on mobile-optimized job ads

• AI capabilities: Both platforms use AI matching, but Adway adds role-specific screening scorecards and automatic candidate scoring

• Published outcomes: Adway customers report 54% lower cost-per-application and 40% reduced time-to-hire; HeyJobs lacks detailed public case studies

• Enterprise validation: Adway earned Core Leader recognition in the 2026 Fosway 9-Grid for Talent Acquisition

• Integration approach: Adway offers seamless ATS integration while HeyJobs provides web-based access without specified ATS partnerships

In-house talent acquisition teams weighing HeyJobs vs Adway face a make-or-break choice on reach, speed, and ROI. With 60% of organizations reporting longer time-to-hire in 2024, picking the wrong platform can stall your entire hiring pipeline. This post compares both vendors head-to-head so you can decide with data.

Why does the HeyJobs vs Adway choice matter in 2026?

Talent acquisition teams are under more pressure than ever. TA teams achieved just 47.9% of their hiring goals last year, the lowest rate in four years of tracking, according to GoodTime research. Meanwhile, AI adoption is surging, with 93% of TA leaders planning additional technology investments in 2026.

The vendor you choose directly impacts whether you hit those goals or fall short again.

Here is what the landscape looks like:

• HeyJobs starts at $700 per month for its basic plan, targeting small and midsize businesses with applicant tracking and job-matching algorithms.

• Adway is recognized as a Core Leader in the 2026 Fosway 9-Grid for Talent Acquisition, validating its position among large international corporates with enterprise-scale performance.

Key takeaway: The HeyJobs vs Adway decision is not just about features. It is about whether your TA function can shift from tactical order-taking to strategic talent attraction.

Why are social channels and faster timelines now non-negotiable?

The numbers tell a clear story. With 4.8 billion active social media users globally, social platforms now offer reach that job boards simply cannot match. And 84% of organizations already use social media to recruit.

Speed matters just as much as reach. The global median time to hire is 38 days, but companies using AI in their recruiting processes hire 26% faster according to SmartRecruiters benchmark data.

Passive candidates represent the biggest untapped opportunity. Most qualified professionals are not actively searching job boards. They are scrolling social feeds. A social-first approach meets them where they already spend time.

| Metric | Industry Benchmark |
|--------|--------------------||
| Active social media users | 4.8 billion globally |
| Organizations using social recruiting | 84% |
| Global median time to hire | 38 days |
| AI-enabled hiring speed advantage | 26% faster |

Key takeaway: If your current platform cannot run always-on social campaigns and leverage AI for faster screening, you are competing with one hand tied behind your back.

How do HeyJobs and Adway compare on automation, targeting & integrations?

Both platforms use AI, but the implementation differs significantly.

HeyJobs approach

HeyJobs uses an algorithm that matches candidates to jobs and generates mobile-optimized job ads. The platform automatically allocates budget to channels yielding high-quality candidates. Since 2016, HeyJobs has helped more than 100,000 people find new career opportunities and reportedly cuts infrastructure costs by 30% through scalable cloud architecture.

HeyJobs offers analytics for metrics like time-to-fill and candidate sources, which helps organizations refine their strategies. However, published case studies showing specific ROI outcomes are limited.

Adway approach

Adway takes a different path with AI-driven social recruiting across Meta, Instagram, TikTok, and LinkedIn. The platform features:

• Social Apply: Candidates apply directly from social feeds with one-click applications

• Smart Scorecard: AI-generated, role-specific screening questions with weighted scoring to surface top candidates

• Smart Profile: Automatically extracts work history, skills, education, and LinkedIn data without requiring CV uploads

• Creative Studio: Automated content management with high-converting templates and automatic translation

On integrations, Adway offers seamless, friction-free ATS integration so candidates flow directly into existing workflows. HeyJobs supports cloud-hosted deployment and web-based access but does not publicly detail specific ATS partnerships.

Key takeaway: Adway provides deeper automation for the full candidate journey from ad impression to ATS entry, while HeyJobs focuses primarily on job matching and budget optimization.

Which platform delivers better ROI and pricing transparency?

Pricing and returns are where the differences become stark.

HeyJobs offers a Basic plan at $700 per month with monthly subscription billing. The platform does not offer a free version, though a free trial is available. Published ROI metrics from HeyJobs customers are not readily available in public sources.

Adway operates on a consumption-based model and publishes specific outcome data. ManpowerGroup achieved a 15x return on ad spend and reduced time-to-hire by 40% after implementing the platform. A global staffing firm scaled social advertising from 7% to 100% of roles and achieved 23X ROI.

Adway also reports these customer outcomes:

• 54% lower cost-per-application
• 33% higher quality per hire
• 72% diversity lift

For TA leaders prioritizing quality of hire, these metrics matter. As one Adway customer noted: "Today, we have better conversations with fewer but more relevant candidates. That's what quality looks like to us!"

Key takeaway: Adway provides transparent, published ROI data from named customers. HeyJobs pricing is clear, but outcome benchmarks are harder to find.

Real-world outcomes: what Adway customers achieve (and what HeyJobs shares)

Case studies reveal how platforms perform under real conditions.

Adway customer results

Ocab, a Swedish property damage restoration company, struggled to attract quality sanitation technicians through job boards. After implementing Adway's social recruiting:

• "Applications for sanitation technician roles jumped from 5 to 120+"
• "They got 33% more quality hires with Adway compared to before"
• "Adway's automation saved hours of manual tasks and reduced time-to-attract from 34 days to just 12"

The transformation was significant. Ocab achieved 65% faster time-to-hire and 24x more quality applications for hard-to-fill roles.

Industry benchmarks

The 2026 Recruitment Marketing Benchmark Report from Appcast analyzed 379 million job ad clicks and over 30 million applies from more than 1,300 U.S. employers. This data shows cost-per-click, cost-per-application, and cost-per-hire vary significantly by industry and channel.

Meanwhile, Gem's recruiting benchmarks found that the average recruiter now manages 56% more job reqs (14) and 2.7x more applications (2,500+) than three years ago. This workload increase makes automation essential.

What HeyJobs shares

HeyJobs has supported thousands of businesses since 2016 and helped more than 100,000 people find new career opportunities. However, specific customer case studies with detailed metrics like cost-per-hire reduction or time-to-fill improvements are not prominently published.

Key takeaway: Adway documents specific, measurable outcomes from named customers. HeyJobs shares aggregate platform statistics without detailed case study metrics.

Decision checklist & migration tips for TA leaders

Before choosing a platform, audit your current stack. Only 43% of organizations rate their talent acquisition technology as good or excellent, which means most teams are working with underperforming tools.

Evaluation checklist

Ask these questions when comparing HeyJobs vs Adway:

1. Social reach: Does the platform run social recruiting across Meta, Instagram, TikTok, and LinkedIn?

2. Application friction: Can candidates apply directly from social feeds without leaving the platform?

3. AI screening: Does the system generate role-specific questions and score candidates automatically?

4. ATS integration: Will candidates flow seamlessly into your existing workflow?

5. ROI tracking: Can you measure cost-per-application, time-to-hire, and quality of hire in real time?

6. Published outcomes: Does the vendor share case studies with specific metrics from named customers?

Migration considerations

94% of enterprise TA leaders plan to invest in additional technology to increase hiring efficiency in 2026. If you are switching platforms, plan for:

• Integration timeline: Adway offers seamless, friction-free ATS integration designed for short onboarding windows

• Training requirements: Look for platforms with intuitive interfaces that minimize ramp-up time

• Data migration: Ensure historical candidate data and source attribution transfer cleanly

• Parallel testing: Run campaigns on both platforms briefly to compare performance before full cutover

Key takeaway: Build your evaluation around measurable outcomes, not feature lists. The best platform is the one that improves your quality of hire and time-to-fill with transparent data.

Key takeaways: Adway pulls ahead

The evidence points to Adway as the stronger choice for in-house hiring teams prioritizing quality of hire, time-to-hire, and ROI transparency.

Adway's Core Leader recognition in the 2026 Fosway 9-Grid for Talent Acquisition validates its enterprise-scale performance. Published customer outcomes showing up to 23X ROI, 59% faster time-to-hire, and 54% lower cost-per-application provide concrete benchmarks you can measure against.

HeyJobs offers a straightforward $700/month entry point and solid job-matching technology. For smaller teams with basic ATS needs, it may suffice. But the limited public case study data makes it harder to project ROI.

For TA teams facing pressure to hit hiring goals while managing more reqs and applications than ever, Adway delivers the automation, social reach, and measurable outcomes that move the needle.

Ready to see how social recruiting can transform your talent acquisition? Explore Adway's solutions and request a demo tailored to your hiring challenges.

Frequently Asked Questions

What are the main differences between HeyJobs and Adway?

HeyJobs focuses on job matching and budget optimization, while Adway offers comprehensive social recruiting with AI-driven automation, seamless ATS integration, and detailed ROI metrics.

How does Adway improve time-to-hire?

Adway leverages AI for faster candidate screening and social recruiting, reducing time-to-hire by up to 59% as reported by customers like ManpowerGroup.

What is the pricing model for Adway?

Adway uses a consumption-based pricing model, offering transparency and flexibility, with published ROI data showing significant cost-per-application reductions.

How does Adway integrate with existing ATS systems?

Adway provides seamless, friction-free ATS integration, allowing candidate data to flow directly into existing workflows, minimizing disruption and onboarding time.

What outcomes have Adway customers achieved?

Adway customers have reported up to 23X ROI, 54% lower cost-per-application, and 72% diversity lift, demonstrating significant improvements in hiring efficiency and quality.

Sources

1. https://lp.adway.ai/contingent-staffing
2. https://www.softwareworld.co/software/heyjobs-reviews/
3. https://integrations.greenhouse.com/partners/adway-social-recruiting-technology
4. https://adway.ai/insights
5. https://goodtime.io/blog/talent-operations/hiring-statistics/
6. https://content.adway.ai/insights/adway-ai-recruitment-social-media-2025
7. https://ta.smartrecruiters.com/rs/664-NIC-529/images/Recruitment-Benchmarks-2025-Report.pdf?version=0
8. https://slashdot.org/software/comparison/HeyJobs-vs-TrackerRMS/
9. https://aws.amazon.com/
10. https://adway.ai/solutions
11. https://www.appcast.io/
12. https://www.gem.com/resource/recruiting-benchmarks
13. https://eightfold.ai/learn/hr-coms-future-of-recruitment-technologies-2025-26/
14. https://goodtime.io/blog/talent-operations/enterprise-talent-acquisition-trends/