Beamery vs Adway: Best for Quality Hires

Beamery's CRM-centric approach nurtures existing talent databases while Adway's social-first technology reaches passive candidates directly in their social feeds. Independent analysis ranks Adway as a Core Leader and Beamery as a Strategic Challenger in Fosway's 2025 Talent Acquisition assessment. Adway delivers 36% quality of hire improvement through AI-powered social recruiting that targets untapped talent pools.

Key Facts

• Analyst Recognition: Adway earned Core Leader status from Fosway for four consecutive years, while Beamery holds Strategic Challenger position

• Quality Impact: Adway reports 36% improvement in quality of hire, Beamery focuses on recruiter efficiency gains without published quality metrics

• Time-to-Hire: Adway reduces hiring time by 59% versus Beamery's 30% improvement

• Cost Efficiency: Adway achieves 54% lower cost per application through programmatic optimization

• Technology Focus: Beamery excels at AI Talent Match for skills-based matching, Adway specializes in social media candidate attraction

• Integration: Beamery offers certified Workday and SAP integrations, Adway provides plug-and-play connections with any ATS

Database size is a vanity metric. The number that actually moves the needle is quality of hire: how well a new employee performs, how long they stay, and how quickly they ramp. When 89% of TA professionals say measuring quality of hire will become increasingly important, the platform you choose matters more than ever.

This comparison stacks Beamery's CRM-centric approach against Adway's social-first model to answer a single question: which technology consistently delivers better hires?

Why Quality of Hire Is the True Scorecard

Quality of hire captures post-hire performance, retention, and time-to-productivity in a single lens. It is the metric that 75% of TA leaders now rank as their top priority.

The stakes are high. According to McKinsey's 2025 HR Monitor, only 46% of candidates who accept an offer in Europe are still with the organization after six months.

Poor hiring decisions ripple through budgets and morale alike. LinkedIn's 2025 Future of Recruiting report reinforces the shift: TA teams now trust skills-based, AI-assisted hiring to improve quality outcomes. The debate between Beamery and Adway ultimately hinges on which platform turns that trust into measurable results.

How Do Analysts Rank Beamery vs Adway?

Independent analyst recognition offers a useful shortcut for comparing vendors at scale.

Adway: Named a Core Leader in the 2025 Fosway 9-Grid for Talent Acquisition, specifically in the Talent Attraction & Engagement specialist category. This marks the fourth consecutive year Adway has earned Core Leader status.
Beamery: Recognized as a Strategic Challenger in the 2025 Fosway 9-Grid for Talent Acquisition. Fosway highlights Beamery's broad enterprise capabilities and skills intelligence.
Market context: iCIMS was named a strategic leader by Fosway, praised for AI innovation ahead of market average.

Core Leader status reflects strong market performance and customer impact at enterprise scale. Adway's accelerating trajectory and specialist focus on talent attraction set it apart from generalist challengers.

Side-by-side funnels contrasting CRM-first internal database sourcing with social-first recruiting from social platforms

Beamery operates as a Talent CRM layered on top of existing HR systems. It excels at nurturing candidates already in the database and matching them to roles using AI Talent Match. The platform keeps previously rejected candidates warm for future opportunities.

Adway takes a different path. Its AI-driven social recruiting technology places job ads directly in candidates' social feeds across Facebook, Instagram, TikTok, LinkedIn, and more. Rather than waiting for talent to apply, Adway reaches passive candidates before they begin an active job search.

The difference matters because social media is now the world's largest talent pool. With 4.8 billion active users globally, social platforms offer unprecedented reach.

"Today, we have better conversations with fewer but more relevant candidates. That's what quality looks like to us!" - Måns Liljenlov, Employer Brand & Relations Manager, PwC Sweden (Adway)

Key takeaway: CRM-first models nurture known talent; social-first models unlock untapped talent pools.

Reaching Passive Candidates at Scale

Passive candidates often deliver higher quality hires because they are not mass-applying to every open role. Social recruiting is the primary channel to reach them.

73% of millennials found their last position through social media.
84% of organizations now use social media to recruit.
ManpowerGroup achieved a 15x return on ad spend and reduced time-to-hire by 40% using Adway.

Adway automates hyper-targeted ads and candidate nurturing, allowing TA teams to build pre-engaged talent pools without manual campaign management.

Proof in the Numbers: Which Platform Drives Better Hires?

Head-to-head metrics tell a clearer story than feature lists. The table below compares reported outcomes from each vendor's published data.

Metric	Adway	Beamery
Quality of hire improvement	+36%	Improvement noted, no public percentage
Time-to-hire reduction	59%	30%
Cost per application reduction	54%	Not publicly reported
ROI	€194 return per €1 spent	467% over three years

Both platforms deliver strong returns. Adway's metrics focus on front-of-funnel attraction and conversion, while Beamery's Forrester study emphasizes recruiter efficiency and compliance savings.

Case Study Highlights

Ocab (Adway client)

Ocab, a Swedish property restoration company, struggled to attract quality candidates for sanitation technician roles. After implementing Adway's social recruiting technology, applications jumped from 5 to over 120 per vacancy. The result: 33% more quality hires and 65% faster time-to-hire.

Salesforce (Beamery client)

Salesforce selected Beamery to deliver skills-based hiring at scale. Beamery-attributable candidates converted at 5x the rate of other sources. Hires with a strong skills match were 270% more likely to receive an offer, and time-to-hire dropped by 11 days.

Wells Fargo (Beamery client)

Wells Fargo used Beamery to engage military job seekers, reporting a 700% increase in that candidate segment and improved operational efficiencies.

Both vendors can point to impressive client wins. The deciding factor often comes down to whether your priority is activating new talent pools (Adway) or optimizing an existing database (Beamery).

Does Automation Really Cut Time-to-Hire and Cost?

Automation drives efficiency on both platforms, but the depth varies.

Beamery saved over 30,000 recruiting hours across its customer base and nearly $613,000 in recruiter efficiency over three years. Hiring cycles were expedited by 30%.
Adway cuts time-to-hire by 59% through automated campaign launch, AI-powered targeting, and mobile-first application journeys. One staffing firm workflow reclaimed up to 19 hours per week by automating sourcing, screening, and scheduling.
Cost efficiency: Adway reports a 54% reduction in cost per application, driven by programmatic ad optimization. Beamery's compliance module saved clients $951,000 in risk avoidance.

Key takeaway: Adway's automation accelerates attraction; Beamery's automation streamlines recruiter workflows and compliance.

Plug-and-play API puzzle piece contrasted with complex multi-gear integration setup

What Do Users Say About Integration and Ease of Use?

Smooth integration with existing ATS and HCM systems determines how quickly a platform delivers value.

Beamery user feedback

Ease of use rated at 7.7 on G2, with some users finding setup challenging.
Interoperability rated at 7.0, which can limit integration flexibility.
Users report that the Chrome Extension is buggy and support tickets sometimes require extended engineering review.

Adway user feedback

"Simple, reliable, and efficient. We're a small team. Adway gives us the help we need to succeed." - Karin F., Recruiting Manager, Mid-Market (G2)
"Seamlessly integrates with our ATS and enables us to take full control of data and strategic TA investments." - Anita F., Head of Recruitment, PEAB (G2)

Plug-and-Play or Heavy Lift?

Adway connects with any ATS and CRM through pre-built integrations and a plug-and-play API. Campaigns feed directly into existing hiring workflows with minimal onboarding friction.

Beamery holds certified integrations with Workday and SAP SuccessFactors and positions itself as a "system of intelligence" layered on top of HCM investments. For organizations already running Workday, Beamery offers seamless connectivity; for others, implementation may require heavier lifting.

What's the Real Cost Difference?

Pricing transparency varies significantly between the two vendors.

Beamery pricing

No free trial or freemium version (TrustRadius).
Starting cost approximately $75 per user per month, negotiated based on enterprise needs.
Additional costs may include data migration, customization, training, and ongoing support.
Forrester reported a 467% ROI primarily through efficiency gains and improved hire quality.

Adway pricing

Consumption-based model aligned with actual campaign usage.
Transparent cost structure without hidden fees.
Reported €194 return for every €1 spent and 54% lower cost per application.

Industry context: According to Appcast's 2025 Benchmark Report, average cost-per-hire reached $851 with a 35% increase in apply rates year over year. Platforms that optimize ad spend and conversion rates deliver outsized returns.

Key takeaway: Beamery's enterprise pricing suits large organizations with dedicated implementation budgets. Adway's usage-based model scales with mid-market teams seeking predictable spend.

When Is Adway the Smart Choice?

Adway is the stronger fit when your priorities include:

Reaching passive candidates: Social-first advertising engages talent before they hit job boards.
Improving quality of hire: AI-powered targeting and Smart Scorecards surface high-fit candidates.
Reducing cost per application: Programmatic optimization delivers a 54% reduction.
Fast implementation: Plug-and-play ATS integrations shorten onboarding timelines.
Transparent pricing: Consumption-based spend avoids surprise invoices.

Gem's 2026 Recruiting Benchmarks Report found that only 0.5% of applicants are hired, yet offer acceptance rates hit 82% when the right opportunity appears. Adway's approach prioritizes precision over volume.

Companies adopting a social-first recruitment strategy see a 20% increase in candidate engagement compared to traditional methods.

Key Takeaways

Quality of hire is the scorecard that matters. Both vendors claim improvements, but Adway publishes a concrete 36% boost while Beamery's Forrester study focuses on recruiter efficiency.
Analyst recognition favors Adway for talent attraction. Four consecutive years as a Fosway Core Leader signals strong market performance.
Social-first unlocks untapped talent pools. Adway reaches passive candidates where they spend time; Beamery nurtures candidates already in the database.
Adway delivers faster, cheaper attraction. A 59% reduction in time-to-hire and 54% lower cost per application outpace Beamery's reported 30% hiring cycle improvement.
Integration and pricing transparency favor Adway for mid-market teams. Plug-and-play ATS connections and consumption-based pricing reduce friction and surprise costs.

If your goal is fewer but more relevant candidates who convert into quality hires, Adway's social recruiting technology is purpose-built for that outcome.

Ready to see the difference? Request a demo from Adway and discover how AI-driven social recruiting can boost your quality of hire.

Frequently Asked Questions

What is the main difference between Beamery and Adway?

Beamery focuses on a CRM-centric approach, nurturing known candidates, while Adway uses a social-first model to reach passive candidates through AI-driven social recruiting.

How does Adway improve quality of hire?

Adway enhances quality of hire by targeting passive candidates with AI-powered social ads, leading to a 36% improvement in quality of hire metrics.

What are the cost benefits of using Adway over Beamery?

Adway offers a consumption-based pricing model, resulting in a 54% reduction in cost per application, while Beamery's pricing is more suited for large enterprises with higher budgets.

How does Adway integrate with existing systems?

Adway provides plug-and-play integrations with any ATS and CRM, ensuring seamless integration into existing hiring workflows with minimal onboarding friction.

What recognition has Adway received in the industry?

Adway has been named a Core Leader in the 2025 Fosway 9-Grid for Talent Acquisition, highlighting its strong market performance and focus on talent attraction.